Introduction:
In a world where information is abundant, yet scattered, MSMEx emerged with a groundbreaking concept - offering dedicated one-on-one calls with domain experts. While the West had already embraced the 'pay-for-expertise' model, the question loomed in India: Would individuals pay for a personalized advisory session, especially in the pre-COVID era when online consultations weren't the norm?

Challenges Faced:

• Limited Digital Footprint: The microadvisory model was so novel that online searches like "experts to call" had negligible volume.
• Building Trust: Introducing MSMEx to a market where trust is paramount meant overcoming reservations about online transactions, especially on a fresh platform.
• Awareness and Education: The potential clientele had to be educated about the value of the platform. There was a need to transform the way entrepreneurs perceived online consultations.

Our Approach:

• Redefining Targeting: Recognizing the limitations of search engines for this unique service, we harnessed the power of social media advertising. By focusing on demographic parameters and specific interests like 'entrepreneurship,' we tailored our outreach to the most relevant audience.
• Initiating Conversations: Given that direct transactions might seem abrupt, we adopted a more relationship-focused model. Generating leads and then engaging them through personal calls allowed us to explain MSMEx's value proposition in depth, creating a solid foundation of trust.
• Highlighting Expertise: We tapped into the credibility of our onboard experts. Showcasing their credentials, accolades, and testimonials, we emphasized the tangible benefits potential users could derive.
• Engaging Through Webinars: Webinars became our platform for engagement and trust-building. By hosting both free and paid sessions, we fostered community interaction, showcased our experts' prowess, and organically drew attention to MSMEx’s offerings.

Outcomes:

With the multi-pronged strategy in place, MSMEx experienced:

• A steady influx of leads who were keenly interested, having been educated about the platform’s benefits.
• Enhanced brand credibility, with experts at the forefront serving as brand ambassadors.
• Higher conversions, thanks to the webinars which not only heightened brand visibility but also drove home the value proposition.

Conclusion:

MSMEx’s journey is a testament to the power of tailored marketing strategies. It reaffirmed that even in markets resistant to change, with the right approach, you can not only create awareness but also foster trust and drive conversions. The success of MSMEx is a beacon for innovative platforms navigating new market terrains.